Brand Establishment
brand
a claim of distinction
Without distinction your company and products could be considered generic, “brand X”, or worse–a commodity.
How's your brand? Take this simple test to access your brand’s distinction.
1
You have discovered what differentiates your company from your competitors.
yes
no
not sure
2
Your distinction is recognized by all of your clients/customers.
yes
no
not sure
3
Your distinction has value to your clients/customers and prospects.
yes
no
not sure
4
All employees in your company are aware of this distinction.
yes
no
not sure
5
New hires are trained to communicate your company’s distinction.
yes
no
not sure
6
Your distinction is communicated clearly to prospects.
yes
no
not sure
7
Your distinction is clearly communicated in your marketing materials.
yes
no
not sure
8
Your distinction is scripted and utilized consistently.
yes
no
not sure
9
Your product’s pricing strategy is based on client/customer perceptions of value.
yes
no
not sure
10
Your brand receives adequate marketing support.
yes
no
not sure
