NDSU University Relations
Ask Me About NDSU
North Dakota State University wanted to increase the number of high school students considering NDSU as one of their top college choices. Research revealed that if we could increase the number of high school students taking campus tours, we would also increase the number of applications to NDSU.
We developed a campaign focusing on NDSU ambassador students as spokespeople, using billboards, bus wraps, television, print and radio ads. These students talked about their experiences at NDSU and ecouraged others to "Ask me about NDSU." Materials directed prospective students to a website, www.ndsu.edu/askme, where ambassadors answered questions and provided details about NDSU.
NDSU also distributed news releases to the students' hometown newspapers, along with a copy of the ad, which resulted in numerous newspaper stories about each student and the overall campaign.
|
