Please RSVP before Friday, October 30.
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FINDING YOUR CUSTOMERS IN THE DIGITAL MAZE
Thursday, November 5
8:00AM - 11:30AM
COYOTE MOON GRILLE/
TERRITORY GOLF CLUB
LOWER LEVEL
St. Cloud, MN
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| Learn about proven, measurable methods you can use to integrate marketing efforts with your customers' digital lifestyles. We’ll show you how to harness the potential of digital media by putting your brand in the right place at the right time and getting your audience to act.
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Who is this event for?
 Marketing executives, CEOs and anyone curious about utilizing new media in their marketing mix. If you’ve ever wondered how you can better utilize digital communications to develop your brand and increase sales, you won’t want to miss this.
KNOW is a free event for valued clients, friends and associates of HatlingFlint and Flint Interactive. |
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| Online media |
Tony Franklin, is the Director of National Sales for Undertone Networks – an industry-leading online network that helps agencies target consumers with interactive, rich-media advertising. He’ll show you how display advertising and targeting capabilities are changing for the better. Through case studies and his experience in the industry, Tony will help you understand: |
- How targeting and optimization can reduce waste and make the campaign more successful
- Different ways to measure success metrics for online media
- Different types of online media
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Digital Media Tactics and Strategies |
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Josh Lysne, Digital Media Strategist for the Flint Group, will guide you through what’s happening in new media marketing. |
- Digital landscape: How are companies and consumers utilizing the the web and other digital media?
- Social networking: How is it changing the way companies connect with customers?
- Mobile marketing: What opportunities exist to integrate this low-cost, highly effective medium into your marketing plan?
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Automated Marketing |
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Eric Piela, Automated Marketing Strategist for the Flint Group, is an expert in automated marketing, a remarkable, automated method for capturing and nurturing sales leads. Automated marketing utilizes coordinated advertising, direct mail and e-mail, microsites and landing pages to provide measurable, cost-effective campaigns with better response rates. |
- Customize your message: Many of your contacts are at different places in the sales cycle. Learn more about your sales contacts so you can customize future messages and keep them interested.
- Coordinate tactics: By providing a targeted message and utilizing both offline and online tactics, your customers will get information in a way that makes sense to them.
- Nurture the audience: Develop long-term relationships with sales leads, so when they’re ready to take the next step, your company is top of mind.
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DIGITAL AND SOCIAL MEDIA
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Please RSVP before Friday, October 30.
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| Schedule |
| 8:00am - 8:30am |
Breakfast |
| 8:30am - 11:00am |
Presentations |
| 11:00am - 11:30am |
Panel Discussion/Q&A |
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