Toward the end of 2012, SlashGear projected PC sales would be lower than they were in the previous year for the first time in 11 years. Tablet sales, on the other hand, are expected to exceed 100 million this year and may even exceed laptop sales next year. And then there’s smartphones – Nielson reports that nearly half of U.S. mobile subscribers now own smartphones.
The numbers don’t lie: More people are buying smartphones and tablets than ever before. So what does this mean for marketers and business owners?
It means that Steve Jobs’ “post-PC” era is coming – if not already here. At Flint Group, our team of digital specialists has been creating responsive sites that function equally well on phones, tablets and desktops.
We recently built a responsive site for RDO Equipment, an agriculture and construction equipment company that runs the largest network of John Deere stores in North America. Before I go into the details, let’s get a before-and-after look at the RDO website.
Old site:
New site:
How it works
With responsive design, the site automatically resizes images and content to fit the device you’re using. For example, if you view RDO’s site on a desktop browser and make your browser window smaller (as if you were reading it on tablet or mobile), you’ll notice the images and content column will shrink, and then the right sidebar will disappear completely.
Pretty neat, huh?
A complete upgrade
In addition to implementing the responsive design, we also improved the navigation and overall look-and-feel of RDO’s website, integrated rich photography, created a flexible platform for adding new offerings, and established a universal content management system so multiple people throughout the organization can create and manage content.
The site successfully launched just before December 2012 and the client is thrilled with the result, especially the responsive design. Our friends at RDO say they’ve received nothing but positive feedback on the new site.
Happy clients + happy clients’ clients = happy Flintsters.
