Posts Tagged ‘The Flint Group’

Flint Group clients take center stage at local 2013 ADDY Awards

By Ericka Olin, March 29, 2013

At Flint Group, we don’t take a huge stock in awards. But we have to admit, it’s always great to see our clients in the spotlight. And having our creative recognized by industry peers never hurts, either.

Over the past couple months, Flint Group agencies participated in the American Advertising Federation (AAF) ADDY® Awards, the world’s largest advertising competition.

The annual ADDYs begin with local competitions, where more than 200 AAF member clubs judge 50,000-plus entries. Each Flint Group office participated in its local ADDY competition, vying for recognition as the best in its market: Flint Communications and SimmonsFlint entered client work into the AAF-North Dakota ADDYs, WestmorelandFlint and Flint Interactive in the AAF Duluth/Superior ADDYs, and HatlingFlint in the AdFed of Central Minnesota ADDYs.

As a whole, Flint Group won 49 ADDYs, including 19 gold, 25 silver, one Best of Show, one Judge’s Choice and three Judge’s Row. The gold winners will move on to district competitions for the chance to compete at the national ADDYs.

Flint Group gold ADDY winners:

We’re looking forward to representing and showcasing Flint Group clients at the upcoming district competitions. We’ll keep you updated throughout the process – as long as you promise to send us positive, ADDY-winning vibes.

In the meantime, you can view a full list of ADDY winners from our agencies’ local markets:

How smart marketing helped specialty contractor Jamar celebrate its centennial

By Jessica Stauber, March 26, 2013

A 100-year birthday – It’s kind of a big deal, don’t you think?

We do too, and that’s why our Duluth office went all out to help the Jamar Company celebrate its centennial.

With a century of hard-earned experience under its belt, specialty contractor Jamar asked us for help in strategically celebrating its 100-year anniversary. The Duluth-based company wanted to enhance employee pride and generate community awareness and recognition of its strong history and bright future.

We approached this challenge by developing a series of inspirational “We Are Jamar” lines – slogans that not only illustrate Jamar’s character, but also serve as a rallying cry and source of pride for employees.

To highlight the campaign, we created a “We Are Jamar” video for the company’s internal centennial celebration.

The video was just one part of the 100-year anniversary campaign, which included everything from a logo, billboards and print ads to centennial celebration invitations, public relations and event planning.

Jamar_100yr_logo

Jamar billboard

Jamar ad 1

Jamar ad 2

Jamar ad 3

Jamar 100 year anniversary invite

Responsive design

We also wrote and designed a new Jamar site that is responsive.

Jamar website

Jamar website responsive design

Similar to the one we designed for RDO Equipment, it functions equally well on desktops, tablets and smartphones.

At Flint Group, we’re proud to have helped such an influential company in our community celebrate its 100-year anniversary. More importantly, we look forward to watching Jamar’s future growth and helping promote its positive impact on our community.

How marketing materials and communications planning increased a bank’s trust department portfolio by 10 percent

By Mary Batcheller, March 19, 2013

At Flint Group, we’ve been working on marketing and branding materials for First International Bank & Trust for almost a year now. As manager for this account, it’s been exciting to watch the company grow and expand its services. One such new service is an innovative trust-department offering to help individuals and families with mineral rights.

A one-stop-shop for royalty owners

Through its Mineral & Land Services, First International Bank & Trust helps people manage the often-confusing realm of mineral-rights ownership. It negotiates leases with energy companies, prepares income/production history statements, simplifies tax reporting and even handles royalty payments. Plus, it’s the only company in North Dakota that provides an online portal with tools for managing mineral resources.

The problem? No one knew about this service.

That’s where we came in. First International Bank & Trust enlisted Flint Communications’ help to raise awareness about its new mineral rights offerings among existing and potential customers.

Capitalizing on a banking niche

Our team developed a strategic communication plan that helped First International Bank & Trust identify and understand opportunities to reach prospects in new ways, as well as prioritize opportunities based on a limited budget. We then created a variety of print pieces to market the new service, including a tri-fold brochure, poster displays and billboards.

Brochure cover:

First International Bank & Trust_Mineral and Land Services1

Brochure inside:

28920_2_FIB_Mineral_and_Land_Services_HR2-2

Poster:

28920_1 FIB&T_Mineral_Land_PSTR_Final_LR-1

Billboard:

First International Bank & Trust_Mineral and Land Services2

Results worth measuring

In less than a year of implementing the communications plan and creative materials, First International Bank & Trust increased its Trust Department portfolio by 10 percent. And what’s more, it extended its reach to ease the process of mineral rights ownership for more individuals and families across North Dakota.

Why responsive design is the future of the Web – and how it can help your business

By Tara Olson, February 26, 2013

Toward the end of 2012, SlashGear projected PC sales would be lower than they were in the previous year for the first time in 11 years. Tablet sales, on the other hand, are expected to exceed 100 million this year and may even exceed laptop sales next year. And then there’s smartphones – Nielson reports that nearly half of U.S. mobile subscribers now own smartphones.

The numbers don’t lie: More people are buying smartphones and tablets than ever before. So what does this mean for marketers and business owners?

It means that Steve Jobs’ “post-PC” era is coming – if not already here. At Flint Group, our team of digital specialists has been creating responsive sites that function equally well on phones, tablets and desktops.

We recently built a responsive site for RDO Equipment, an agriculture and construction equipment company that runs the largest network of John Deere stores in North America. Before I go into the details, let’s get a before-and-after look at the RDO website.

Old site:

RDO Equipment_old site

New site:

RDO Equipment_New Site

RDO Equipment_New Site

RDO Equipment_New Site

How it works

With responsive design, the site automatically resizes images and content to fit the device you’re using. For example, if you view RDO’s site on a desktop browser and make your browser window smaller (as if you were reading it on tablet or mobile), you’ll notice the images and content column will shrink, and then the right sidebar will disappear completely.

Pretty neat, huh?

A complete upgrade

In addition to implementing the responsive design, we also improved the navigation and overall look-and-feel of RDO’s website, integrated rich photography, created a flexible platform for adding new offerings, and established a universal content management system so multiple people throughout the organization can create and manage content.

The site successfully launched just before December 2012 and the client is thrilled with the result, especially the responsive design. Our friends at RDO say they’ve received nothing but positive feedback on the new site.

Happy clients + happy clients’ clients = happy Flintsters.

Why the best marketing strategies and creative start with solid research

By Bill Hatling, February 12, 2013

The other day as I was driving past River’s Edge Convention Center, formerly the St. Cloud Civic Center, I realized it’s been just over a year since its grand opening. With its one-year anniversary in the books, I thought I’d share some of the work we did to help form what is now a premier gathering place for all of Minnesota.

Expanding and rebranding St. Cloud Civic Center

To help St. Cloud Civic Center become River’s Edge Convention Center, Flint Group’s St Cloud office, HatlingFlint, developed a new brand identity and transition plan. Our team team designed the Center’s entire marketing package, from its website, letterhead and business cards to print ads, a brochure and direct mail “brownies” to advertise its grand opening event.

Business cards:

River's Edge business cards

Print ads:Ad_River's Edge Convention Center

Ad2_River's Edge Convention Center

Brochure cover:

brochure_River's Edge Convention Center

Direct mail:

brownie tag_River's Edge Convention Center

Discovering critical insight

This story actually begins long before the transition strategy and creative work. In fact, when we started working with River’s Edge, the plan to expand was just that – a plan, or proposal.

You see, the Center had made several attempts at expansion, but legislators consistently denied funding. Our challenge was to figure out why these state leaders were rejecting the plan, and ultimately, get them on board.

Flint’s research team discovered that legislators had denied bonding requests because they thought the public was disinterested in anything civic center-related. However, they were basing these assumptions on an unrelated civic center proposal voters rejected more than a decade earlier.

It turns out the public was interested.

Understanding that people, when presented with accurate information, supported the current project, we started a grassroots education campaign to rally the chamber, local businesses and legislators.

Just months later, we had funding secured and a construction team on site.

With the $22 million expansion underway, we used the marketing materials mentioned above to position the facility as a high-caliber, multipurpose facility that Central Minnesota businesses, organizations and residents are proud to tout and use.

Results

Today, the River’s Edge Convention Center includes 180,000 square feet of space, 19 meeting rooms, 60,000 square feet of exhibit space and a 16,000-square-foot ballroom.

With a record number of attendees at numerous events and several premier events booked, including the 2012 Minnesota Republican State Convention, the center is already experiencing the greater economic impact that the expanded facility will bring.

Flint Group PR Coordinator Lacey Nygard will challenge you to pop culture trivia – and perform your nuptial

By Ericka Olin, February 8, 2013

As soon as fellow Flintster Lacey Nygard told me she watches New Girl, I knew we would be fast friends. I mean, who can help but get lost in the allure of Zooey Deschanel’s quirky, yet adorable, nerd-girl charm?

Lacey and I enjoy our mutual love of New Girl from afar – she’s in Fargo at Flint Communications and I’m in Duluth at WestmorelandFlint. As a public relations coordinator, Lacey supports media outreach and tracks media coverage for client initiatives across all of Flint Group’s agencies.

Lacey_Nygard

Outside of work, Lacey is a pop culture fanatic (hence her love for New Girl).

Lacey’s top five pop culture passions:

1. Movies. Her favorite new release: Django Unchained. Good choice, Lacey, good choice.

Step Brothers

For Halloween a few years ago, Lacey (left) dressed up as Dale Doback (John C. Reilly) from the movie Step Brothers.

2. Award shows. Lacey told me, “I love that award shows typically feature great music and gather great performers into one place to recognize talent. It’s on my bucket list to attend at least one.”

3. E-books. Lacey says she’s read more than 120 e-books in the last year. In fact, she and a friend, Lauren, started a blog, Girls With E-Books, to review their favorites and hopefully get advanced reader’s copies (ARCs) of books.

Breaking Dawn midnight release

These proud book nerds waited in line for the midnight release of Breaking Dawn. E-books are great, but there are just some books you need a hard copy of, says Lacey.

4. Concerts. And finding one to attend isn’t hard, seeing she likes all types of music, from pop, rock and rap to country and oldies. She’s even been to the acclaimed Vans Warped Tour, a traveling indie rock festival.

Warped Tour
5. Musicals. “Musicals showcase real talent – it’s all live and there isn’t a chance to edit or correct,” Lacey says. She’s seen many productions at local theater venues like Trollwood Performing Arts School and Act Up Theatre, as well as several traveling Broadway shows, including Legally Blonde the Musical, Next to Normal and The Lion King.

Lion King on Broadway_Minneapolis
The Oscar review

With the Academy Awards next weekend, I had to ask her to weigh in on this year’s Oscar nominees. Lacey says she thinks Les Miserables will win Best Picture since it has such a great cast. But when I asked her what movie she wanted to win, she said Silver Linings Playbook.

Lacey told me, “I heard the writer/director wrote the movie to bring awareness to mental health issues so that his son wouldn’t be alone in the world. How inspiring.”

Check out this Huffington post interview where Silver Linings Playbook Director David O. Russell talks about the film and his heart-warming motivations.

Learning PR from pop culture

With her passion for celebrities and current events, Lacey says she finds it fascinating to watch how PR teams respond to crises.

“I think that it’s a great opportunity to learn from the mistakes that others have made, and to note tactics and responses that have worked to keep a favorable public perception of a brand or person,” she told me.

In fact, Lacey writes her own blog (which she admits needs some more-recent love and attention), where she analyzes how current marketing/PR/ad trends are integrated with pop culture.

Employee Spotlight: Q&A with Lacey Nygard!

What’s something most people don’t know about you?
I’m ordained through the Universal Life Church (just like Conan O’Brien!), and I officiated my cousin’s wedding a few years back. Unfortunately, business has been rather slow since then.

Ordained

If your life had a theme song from a musical, what would it be?
Defying Gravity
from Wicked or So Much Better from Legally Blonde.

If you could have a superpower, what would it be?
Teleportation would be great these days. I feel like I’m constantly on the move.

Who is your favorite actress?
I really like Jennifer Lawrence – I hear she’s hilarious in real life. Oh, and Zooey Deschanel (Of course. New Girl, remember?).

What is your favorite blog?
Daily Pep Talk From a Best Friend
. My guilty pleasure is Perez Hilton.

If you were on the front page of the paper, what might the headline read?
“Fargo woman wins tickets to Tony Awards” – the best of both worlds: awards and theatre! And, hopefully if I wish for it enough, it’ll happen.

What’s your dream job?
I would LOVE to be on the PR or management team for a musician/actor or at a record label or TV network.

What is one thing you’d be willing to practice for an hour a day?
Blogging. I have a blog and I am constantly thinking of ideas, but I wish I had more time to spend on it.

What is something you’ve learned in the last week?
Lately, I’ve been researching the Barcelona Principles and learning how measurable results can be used to better share the value of public relations with clients and the Flint team.

Flint Group Graphic Designer Alex Ehlen knows inspiration comes from unexpected places – like Craiglist

By Ericka Olin, February 1, 2013

This is my friend Alex Ehlen.

Alex_Ehlen

I’ve never actually met Alex. You see, he works at Flint Group’s Fargo office, Flint Communications, and I work at the Duluth office, WestmorelandFlint. But, the other day, I interviewed him to write this post. So we’re good friends now.

What I learned about my friend Alex

As a creative and interactive designer, Alex lends his artistic prowess in all aspects of traditional and digital mediums, from concept to design. He joined our team this fall after working for a Minneapolis-based firm, where he helped build big-name brands like Indian Motorcycles, GT Bicycles, Land O’Lakes and Caribou Coffee.

He also has a really cute bulldog named Frankie.

Frankfurt

Frankfurt 2

Frankfurt 3

I know this is a lot of dog photos, but I can’t resist – she’s just so dang cute! Plus, as I’ve said before, I have two of my own.

Frankfurt 5

Frankfurt 4

On the weekends, you’ll find my friend Alex in his garage building things.

Making something out of nothing

“I love the challenge and satisfaction of taking a pile of pieces or parts and turning it into something that has function,” Alex told me.

He’s built all sorts of things, like a workbench, lighting pieces, a concrete-topped table and these bike fenders:

Bike_Fenders

But his passion, he says, is working on motorcycles, a hobby I learned true riders and mechanics call, “wrenching.”

Alex bought his first motorcycle, a ’74 Honda CB450, from Craiglist for $150. This was four years ago, and he had no experience working on or riding one. He told me that he’d wanted a motorcycle for a while and thought, ‘What better way to learn than by immersing myself in in?’

“I figured the price was right, and if I messed anything up, I’d be able to at least break even by parting it out,” he said.

Isn’t his ambition inspiring? Here’s what the motorcycle looked like when he bought it:

Motorcycle_Before

Here’s what it looked like after Alex spent an entire summer tracking down missing parts, rebuilding the ones that were there and putting it all together.

Alex motorcycle 2

He says he learned a lot about motorcycles, but more importantly, he learned a lot about himself – including the value of confidence, persistence and patience.

By fall 2009, he had a running, driving and titled motorcycle.

Motorbike_1

“It’s very satisfying to learn how to ride a motorcycle on one you just brought back from the dead,” he told me.

Alex_motorcycle 1

Alex’s bike isn’t for touring or long distances, so he mostly just rides around town, including to work occasionally. He told me it only has a solo seat, which crushed my dreams of bumming a ride.

“I built it for one person so I don’t have to be responsible for anyone else. It’s risky enough with just yourself,” he said. I told him I thought that was considerate, even though I was disappointed.

What happens in the garage doesn’t stay in the garage

Alex says he’s firm believer that inspiration can come from anywhere at anytime. In fact, when he’s building at home, he’ll often think of solutions to creative problems at work.

“Building things is a great time for personal reflection or deep thinking. It’s like meditating,” he told me. “It’s taught me about learning new skills on my own and the value of persistence and patience – all qualities I can apply to my career.”

You can keep track of my friend Alex’s creative building adventures – and see more pictures of Frankie – by following him on Twitter and checking out his Instagram handle, @botsworth.

Get to know a Flintster! Q + A with Alex

What was your first job?
Dishwasher.

What did it teach you?
The value of a good education and the importance of nonstick cookware.

What scent do you love?
Burning wood —-> Campfire Cologne.

What’s the weirdest thing you’ve ever eaten?
Dog treat maybe? Tasted like a Slim Jim.

Tell us about a unique or quirky habit of yours.
I have a tendency to knoll.

What is something you’ve learned in the last week?
If you accidentally close a tab in Firefox or Chrome, Command+Shift+T will bring it back.

If your life had a theme song, what would it be?
Kittens Got Claws
by Whitesnake.

What’s your favorite kind of sandwich?
Philly Cheese Steak or a Reuben.

What is your favorite blog?
Anchor Division
.

If you were on the front page of the paper, what might the headline read?
“Unassuming man may actually be the nicest person on the planet.”

How employee recruitment marketing helped Discovery Benefits highlight its culture

By April Steffan, January 22, 2013

Discovery Benefits is a national Third Party Administrator. I told you about these friends of ours a few months ago when Flint Group launched their new website.

Discovery Benefits Logo

Recently, they approached us with a new challenge: employee recruitment.

We tackled this project as we do any challenge – with sound research.

Our Fargo office strategic marketing teams uncovered the number one appeal for working at Discovery Benefits: the environment – one in which employees thrive at a workplace they love.

Not to brag (actually yes, to brag for our friends), but the company’s been ranked by Business Insurance as one of the Best Places to Work in Insurance for three years in a row.

Capitalizing on corporate culture

Using this insight, our creative people produced recruiting collateral that highlights Discovery Benefits’ corporate culture through its employees.

Print ad:

DBI print ad

A few pages from the brochure:

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

In addition to the print ads and brochure, we also created online ads and pop-up display banners to use at career fairs.

An accurate reflection of the work environment

The new materials rolled out in the last couple months, so it’s still too early to know if it’s boosted Discovery Benefits’ applicant pool. But one thing’s for certain – its recruiting materials now do justice to its nationally recognized workplace culture.

I mean, with grill-outs and intramural sports, what more could prospects ask for?

Learn more about Flint Group’s work with healthcare recruitment and college recruitment.

Why our Creative Director Jason is taking something apart. Again.

By Elizabeth Hansen, January 18, 2013

Want to know how something works? Take it apart. Even better: Don’t put it back together the same way.

That’s an approach that makes some people very nervous. However, it serves Flint Group clients very well, thanks to Creative Director Jason Lotzer, based in our Fargo office. (When he’s not enjoying the great outdoors, that is.)

Jason in his other favorite workplace, the great outdoors.

Jason's always hunting for a new adventure.

Let him explain: “I like figuring out what makes things tick. I don’t want to just create something. I have to know everything that goes into making it work at every step of the way. To do that you have to disassemble the problem and put it back together, sometimes not the same way but in a way that makes it work even better.”

As a conduit between our clients and creative team to bring creative ideas to life, Jason’s approach works very well.

It also works in his garage

“I most recently built a new dining room table and benches for our home,” Jason says. He also worked his magic on a bike.

The table before...

The table before...

and after!

and after!

Some assembly required.

Some assembly required.

Mission accomplished (we don't see any extra, unused parts, do you?).

Mission accomplished (we don't see any extra, unused parts, do you?).

“I’m now rebuilding a fish and ski boat for our family to enjoy next summer. I enjoy taking things apart, fixing them and the feeling of accomplishment after putting them back together and building something from scratch.”

That boat will enjoy lots of use since Jason spends most of his time away from the office with his family—preferably in “the great outdoors, where I love to hunt, fish, boat, ride ATVs and camp.”

Nice catch!

Nice catch!

“It’s a peaceful way for me to unwind and get in touch with much simpler things in life and a great way to include my family. I always experience a rush and a primitive feel when hunting and fishing,” Jason explains.

“My father definitely led my brother and I down the outdoorsy path since we did lots of it growing up. Now, my wife and I enjoy outdoor action with our son and daughter.”

IMG_0994

Jason's wife and their son reelin' 'em in.

Jason's wife and their son reelin' 'em in.

Jason's daughter displays her latest trophy catch.

Jason's daughter displays her latest trophy catch.

Let's go, dad!

Let's go, dad!

Fish tales.

Fish tales.

Now THERE is a use for that dining room table. Cook 'em up, guys!

Now THERE is a use for that dining room table. Cook 'em up, guys!

See what else he is taking apart—and putting back together on Jason’s Facebook page.

Get to know a Flintster! Q + A with Jason

What’s your dream job? I have it, seriously, I do.

Which job would you not want to have? Anything in the military. I respect our armed services greatly but don’t think I was ever cutout for military life.

What was your first job? I worked as a garbage man. My parents owned the garbage service as a sideline business when I was growing up.

What did it teach you? To respect people who make minimum wage and how fulfilling an honest day of manual labor truly is.

What is one thing you’d be willing to practice for an hour a day? I’ve always wanted to get back into playing the saxophone or learning how to play harmonica.

What’s the best advice you ever got? “When all you have is a hammer, everything looks like a nail.”

What sound do you love? Geese migrating in the spring/fall.

What scent do you love? Vanilla, especially when baking cookies and burying your nose in a good glass of Cabernet.

How West Acres used Facebook to increase its fan base by 9 percent – and benefit local charities

By Sarah Olsgaard, January 8, 2013

Last month, I told you about an awesome, philanthropic Facebook contest we launched with West Acres Shopping Center, a long-time Flint Communications client in Fargo, N.D.

The premise

Throughout the holiday season, West Acres’ Facebook fans were busy volunteering, snapping photos of their efforts and entering their volunteer hours in hopes of winning one of two $5,000 donations for their favorite charity.

Now, I get to share the best part – the results.

The contest garnered 300 entries that together exceeded the mall’s goal of 10,000 hours. In fact, West Acres was so overwhelmed by the amount of entries and hours volunteered that it added a third prize.

Plus, the mall reached more than 85,000 people virally (meaning people saw their friends’ interactions with the West Acres page or contest) and increased its fan base by 9 percent.

Meet the winners:

Most volunteer hours ($5,000): Fargo-Moorhead Community Theatre (3,650 hours)
Biggest impact ($5,000): 4 Love of Dog Rescue
Runner-up ($3,000): The Great Plains Food Bank

Happy hearts

We were thrilled to partner with our friends at West Acres to expand their Facebook reach and increase their fan base. But most rewarding of all, was the volunteerism and goodwill we were able to inspire together.

Read more about Flint Group’s efforts to partner with clients to do good work(s).