Posts Tagged ‘advertising agency in duluth mn’

How Flint Group got massages and ate pizza for United Way of Duluth

By Ericka Olin, November 30, 2012

Until a couple weeks ago, I’d never had a massage (unless you count my husband’s pseudo, five-minute back rubs – no offense, honey). So I was super excited when I heard that Comfort Zone, a Duluth-based massage therapy company, was donating massages to WestmorelandFlint.

This is our massage friend Terese Maznio from Comfort Zone. I wanted to take her home, but she said she had to let her dog out.

This is our massage friend Terese Maznio from Comfort Zone. I wanted to take her home, but she said she had to let her dog out.

My day got even better when I learned that, after our massages, we were getting free pizza from Pizza Luce. If I didn’t know better I would’ve thought it was my birthday or something.

We also ate salad because studies show* it helps creative juices flow.  *I made this up.

We also ate salad because studies show it helps get creative juices flowing*.

Flint Group_United Way of Greater Duluth

*I made this up.

The massage was heavenly and the pizza delicious. But amid our relaxing and munching, we also raised money for an important community initiative: United Way of Greater Duluth’s Community Fundraising Campaign.

What’s really neat about the United Way is that it benefits the community as a whole – not just one organization, issue or group of people. In fact, the organization donates to more than 50 local nonprofit health and human service programs in the Duluth area.427177_10151182120070857_1262884262_nThanks to the donations from Pizza Luce and Comfort Zone, our Duluth office raised nearly $200 for the United Way in one day.

Relieved backs, stuffed tummies and full hearts. Now that’s what I call a successful Friday.

How Flinster Matt Olin made superheroes out of fonts. And then ended up on Mashable, Wired and Fab.

By Elizabeth Hansen, November 9, 2012

This is Matt Olin.

Matt_Olin

He’s really not as serious as he looks.

He also really enjoys milkshakes.

He also really enjoys milkshakes.

A designer in our Duluth office, WestmorelandFlint, Matt has a mild obsession with superheroes. In fact, his wife says they can’t go to Target without stopping in the LEGO superheroes aisle.

Okay, maybe his obsession is a bit more severe.

Okay, maybe his obsession is a bit more severe.

Last fall, as part of his MFA in graphic design at the University of Minnesota, he fused his passion for superheroes with his design prowess. Using only letters, Matt created some amazing typographic posters of superheroes. Check them out:

Superhero-Grid-White

These posters were part of his MFA thesis exhibition at the University of Minnesota Duluth’s Tweed Museum of Art.

Exhibition

Matthew Olin MFA Thesis Show_superheros

Matthew Olin MFA Thesis Show_superhero typography

Since his show in December 2011, his collection of what he calls, “Superhero Typographic Classifications,” has drawn nationwide attention. His work has been featured on Wired, Mashable, The Washington Post, DesignMilk and Quipsologies, to name a few.

Yeah, he’s pretty cool.

Get your own Superfont

To top it off, his prints are now being sold on Fab, a website that features inspiring products from the world’s up-and-coming designers. The prints are only for sale for a really limited time (just like superheroes, who make appearances only when truly needed). His prints sell for $30, and he receives part of the profits, which is cool because I’m hoping he’ll buy all of Flint Group’s offices a years’ supply of Chipotle burritos. (Yeah, just let that sink in.)

Amid all the hoopla, I nabbed him to ask him a few questions about his work. Check out the Q&A below.

Where did your inspiration for this project come from?
In 2011, while I was finishing my master’s in graphic design, I was noticing a general lack of appreciation for, and understanding of, good branding. I wanted to capture various aspects of a designer’s profession in a unique way that would appeal to a large audience. Since most everyone knows of Superman, can recall his logo, and knows what he stands for, I thought it would be fun to relate a superhero and their “brand” to a bigger idea.

What did you hope to accomplish in creating the posters?
As the project unfolded, I was hoping to do three things: create clarity about a designer’s profession and the knowledge/skill behind it, educate about design’s importance and its part in a larger picture, and inspire people both in and out of the industry.

It is true that you own every superhero movie made?
No, I do not own the Green Lantern.

How long did it take to create each poster?
One semester, divided by 60, minus 24+ hours/week of work, 8+ hours/week of teaching, grading, moving into a new house, unpacking, spending time with my wife, raising a puppy, watching Dexter, writing a 50+ page thesis paper, flying to Colorado for Thanksgiving, and sleeping (occasionally).

What do superheroes eat for breakfast?
This question is too vague. We all have different diets depending on our powers and needs. Plus, a lot depends on how late we were out saving the world the night before. For some of us, we can enjoy a sit-down breakfast prepared by our butler (*cough* Bruce Wayne *cough*), but for others, we have to accept a quick, less elegant meal, or even breakfast on the run. (The Flash has some great solutions for on-the-go breakfast foods. Look for his new line directed at busy working professionals at a store near you.)

What have you learned throughout this process?
We all have great ideas and information to share, and it’s just a matter of getting your thoughts out there and allowing the world react to them. I was humbled to have a well-attended opening reception last December and have my show extended in its gallery space for more than a month. Everything since that has been crazy.

If you were a superhero, what power would you have and what would your name be?
My most sincere apologies, but I unfortunately can’t share what my superhero name would be (or, for that matter, even what my power would be). If I ever were to be – or already am – a superhero, this post would give away my secret identity.

Which poster is your favorite?
The first poster I created was the Dark Knight using Gotham. There was an obvious connection between the hero and the name of the typeface, as well as their shared popularity. That’s my favorite for its nostalgic reasons, but they all hold a special place in my heart.

Who is your favorite superhero and why?
If I had to narrow it down to one, I’d say The Flash because I always thought he balanced being a regular guy with having some pretty awesome abilities. But we don’t really like to pick favorites in our secret industry; it creates too much competition among supers and has historically generated negative repercussions.

Are you going to create more posters, even though your thesis is complete?
Yes, I’m working on a villain series and also have plans to create more superheroes. I recently designed the Joker using Comic Sans (both are seemingly funny yet are really pure evil) exclusively for Fab.

Typography Superhero Print_Joker

Anything else you want to say?
This work was the product of having an idea and running with it. It’s opened up the doors to continue exploring the topic and I’m beyond humbled and grateful by the public’s response.

Thanks for the wonderful Flinterview.

You can see more of Matt’s work on his website, Behance and Dribbble. He also takes really cool pictures on Instagram, has been seen (read?) on the Twittersphere and would love to connect on LinkedIn.

Why Food Network’s Cupcake Wars called Flintster Ericka Olin

By Elizabeth Hansen, November 2, 2012

Ericka Olin is a copywriter in our Duluth office. She also bakes and decorates cupcakes. Which I’ve never had.

It pains me every day.

You actually might remember Ericka. We featured a post about her and her cupcake venture last year. But back then, she was just starting out. Today, she’s taken her entrepreneurial dreams to a whole new level.

baking 5

Inspired by big-city cupcake bakeries like Chicago’s Sprinkles, Denver’s Happy Cakes and Washington D.C.’s Georgetown Cupcakes, Ericka has launched The ButterCup Factory, a gourmet cupcake bakery in Duluth, Minn.

Logo

Business card

I absolutely love her tagline: Make Life Sweet. Doesn’t it just make you smile?

Complete with a website, Facebook page and blog, her side business has really taken off. She showed me some mouth-watering pictures of her creations (I swear she’s trying to torture me).

Take a looksee below (and make sure you have a napkin handy).

Autumn Nirvanna (Pumkpin Chai)

Autumn Nirvanna (pumpkin chai)

raspberry lemonade

Endless Summer (raspberry lemonade)

Ice, Ice Baby (vanilla bean)

Ice, Ice Baby (vanilla bean)

Dark Italian Stallion (dark chocolate mascarpone)

Dark Italian Stallion (dark chocolate mascarpone)

One Sweet Honeymoon (chocolate sea salt caramel)

One Sweet Honeymoon (chocolate sea salt caramel)

Better Together (chocolate peanut butter swirl)

Better Together (chocolate peanut butter swirl)

Campfire Cupcakes (s'mores)

Campfire Cupcakes (s'mores)

Ericka also likes experimenting with new flavors, like maple bacon, French toast and caramel pear.

She told me the other week she made Cheez-It cupcakes – yes the over-processed, cheese-flavored cracker – for her husband’s birthday. (Apparently he’s obsessed with Cheez-Its. You can read more about this cupcake venture in her recent blog post.)

Cheez-it

Chubby Hubby (Cheez-it)

She’s also made honey lavender cupcakes, which have turned out to be a customer favorite, and the absolute first one I want to try. See, I’m not really into chocolate (really), but vanilla, almond, lavender? I’m in.

Afternoon Delight (honey lavender)

Afternoon Delight (honey lavender)

And decorations are another story. Ericka says she loves the creative challenge of decorating her cupcakes to match flavors and specific events. Check out these Dr. Seuss cupcakes she made for a fellow Flinster’s baby shower.

Dr. Suess

Between smithing words and baking cupcakes, Ericka hardly has time for anything else.

“Sometimes it gets overwhelming. I’ve had to turn down orders because there’s simply not enough time in the day,” she said.

baking

Now, I like baking, but I can’t imagine staying up until the wee hours of the morning doing it. So where does her passion for cupcakes come from?

In short, Ericka says cupcakes are her way of making a mark on the world – of making a difference in people’s lives, even if just for a moment.

She said, “I’ve always had a huge sweet tooth, and I finally found a way to put it to good use – to make people happy. With The ButterCup Factory, I can spread sweetness across Minnesota – one cupcake at a time.”

Baking 4

The excitement around Ericka’s new business hit a high point last month when she got a call from Food Network’s Cupcake Wars. One of the producers was wondering whether she’d be interested in being on the show. Unfortunately, since part of the competition involves baking 1,000 cupcakes in two hours, they’re looking for bakers with experience making larger quantities – at least 1,000 cupcakes a week.

While the ButterCup Factory isn’t there yet, it’s given Ericka something to strive for.

“At first I was really bummed when I heard I wasn’t qualified. But then, it just gave me motivation,” she told me.

So now, she’s on a mission. Not only to spread sweetness with her cupcakes, but to make it on Cupcake Wars. Stay tuned and, in the meantime, help her out by spreading the word or ordering some for yourself (if you’re lucky enough to live in Duluth)!

holding cheez-it

Get to know Chris Eblom, Flints sheepish web developer

By Ericka Olin, June 8, 2012

ChrisEblomChris Eblom is a web developer at our Duluth office, where he works with Flint Interactive to build, update and maintain websites on this little thing called the World Wide Web.

He’s also a bit sheepish – probably because he raises them.

A deep-rooted farmer

Chris, also known as “Ebby,” grew up on an old dairy farm in a rural farming community. Now, he owns one of his own.

Located about 15 miles south of Duluth in Esko, Minn., Chris’s 100-acre farm is home to fields of hay and clover. His uncle raises sheep on property across the road, and the two work together to manage their farms.

They use all the clover and some of the hay to feed the sheep. In the spring, the successful sowers sell the rest of the hay, as well as wool. In the fall, they market lambs.

Chris with sheep

Lessons learned the hard way

“My uncle and I were plowing one of our fields when we decided to do some onsite tractor repair using a cutting torch,” said Chris. “It’s amazing how small of a spark it takes to light hay on fire.”

He now knows it might not be the best idea use an open flame in the middle of the field. But hey, hindsight is 20/20, right? Luckily, Chris said they were able to move all equipment out of the way and contain the flames until the fire department showed up.

“I’m not sure how many neighbors were lined up on the road wondering what on earth we had gotten ourselves into,” said Chris. “Our innocent attempt to make a simple fix to a tractor caused so much smoke that it looked like the whole town was going to burn down!”

Chris on tractor 1

Chris on tractor 2

Chris on tractor 3

Chris on tractor 4

Chris on tractor 5

Tackling challenges head on

Chris also restores tractors. He’s already fixed up one of his dad’s old tractors, a 5,000-pound Farmall 350 from the 1950s. Chris says this “beast” was quite a challenge and he’s currently working on a smaller tractor.

“I should have perhaps started on the smaller tractor instead of the larger one, but the 350 holds lots more memories,” said Chris.

Chris shows off one of the tractor's he restored

Chris shows off one of the tractors he restored

That’s something I’ve learned about Chris – he’s not one to take the easy road. He welcomes a challenge, embracing roadblocks as opportunities for growth.

“Working on the farm presents a wide variety of challenges. The same goes with being a developer,” he said.

Get to know a Flintster: Q + A with Chris!

What’s your dream job?
To be a Gentleman Farmer.

Which job would you not want to have?
Pizza delivery person.

What was your first job?
Pizza delivery person.

What did it teach you?
You’ll never know what you are going to run into!

What is one thing you’d be willing to practice for an hour a day?
Driving my tractor.

What’s the best advice you ever got?
Don’t pet THAT goat…

What sound do you love?
The band Slayer’s music.

What scent do you love?
Pizza.

How Ken Zakovich discovered the origin of tweeting – in his own backyard

By Ericka Olin, April 13, 2012

Meet Captain Ken.

Ken ZakovichHis real title is creative director, but he prefers Captain Ken. We all think it’s his attempt at revenge for always being picked last on the playground. (Better late then never, right?)

As creative director at WestmorelandFlint, Ken Zakovich leads the creative team and oversees the quality of work that comes out of our Duluth office. You might remember reading about him and his Flint Group colleague whose logo designs were selected for publication in Logo Lounge Volume 7.

Birding is a verb.

Just about every other weekend, Ken and his 12-year-old son Bridger strap on their hiking boots, gather their binoculars and – with cameras as ammo – the two outdoorsmen go birding. Personally, I think it’s a bit odd that you can just “verb” an animal. At this rate, I wouldn’t be surprised if soon we hear about people going deering, chipmunking or mongoosing.

But all grammar aside, Ken and Bridger are birders. Their father-son ritual involves romping in the woods looking for, and taking pictures of, birds. I’ve included a few pictures of his birding adventures he share with me.

Ken and Bridger out exploring a Sax Zim Bog, a nationally known Northern Minnesota bird-watching preserve where you can see more than 240 species of our feathred friends.

Ken and Bridger out exploring a Sax Zim Bog, a nationally known Northern Minnesota bird-watching preserve where you can see more than 240 species of birds.

Bridger poses with his camera at Pattison State Park in northern Wisconsin.

Bridger poses with his camera at Pattison State Park in northern Wisconsin.

Bridger takes photos while his sister, Evia, shoots video at Canal Park in Duluth.

Bridger takes photos while his sister, Evia, shoots video at Canal Park in Duluth.

Ken showed me the website he and Bridger started to share their birding photos, TweetandChirp.com. He also told me about Bridger’s personal birding blog – pretty impressive for a 12-year-old, eh?

Ken says bird photography – an activity he describes as “lovable, educational and intoxicating” – has given him and Bridger a deeper understanding of the area where they live, its feathered inhabitants and the beauty that surrounds them.

“We are so fortunate to live here,” said Ken. “I hope these experiences last Bridger his entire life.”

Bridger holds a bird he found in his backyard.

Bridger holds a bird he found in the family's backyard.

A born birder

When I asked Ken where his passion for birding comes from, he told me about a book he read when he was a kid.

“My mom had an old field guide of birds, and she would mark which birds visited our feeder. As my own children started to grow, and their fascination with the birds at the feeders increased, it was only natural that we would take to the trails and go to where the birds are – to see the birds on their terms,” Ken said.

He recently took a wood media storage cabinet he built for Bridger and decoupaged it with pages from the field guide that ignited his passion for birding.

Ken's decoupage

He’s also replaced the asphalt shingles of his family’s house with bird feathers he’s collected over the years.

Okay, okay; that last part isn’t true. But he does pursue his hobby with fervor.

“I’ve told my wife to speak up when I become ‘the crazy bird man.’ Then it’s probably time to try something new,” said Ken.

Which came first, the birding or the design?

It’s a toss-up, but one thing’s for certain – Ken’s passion for birding and his love of design go hand in hand. In fact, Ken says the two pursuits fuel each other.

“The people I know and the things I learn at work support my passions outside of work. In the same respect, the experiences and barrier-free creativity outside of work provide new avenues and balanced directions for when I’m at work,” he said.

Ken’s motto for life – whether it’s birding, designing (i.e., hatching ideas) or, heck, even eating Mexican food – is that it’s good to jump in.

He said, “What’s more important, is your willingness to start and learn as you go.”

Sharing his adventures

“We have so much free stuff available to us and more people should use and support these areas so they always remain around and protected for everyone to enjoy,” said Ken.

Ken compiled a list of some great state- and government-funded places that he and Bridger visit most often. Check out the list below and go on a birding adventure of your own!

Amnicon Falls State Park

Boulder Lake Management Area

Canal Park

Canosia State Wildlife Management Area

Gooseberry Falls

Hartley Nature Center

Hawk Ridge Bird Observatory

Indian Point Park Campground

Jay Cooke State Park

Kawishiwi River Campground

Morgan Park Mudflats

Sax-Zim Bog

Scenic Highway 61

Sherburne Wildlife Refuge

Western Waterfront Trail

Wisconsin Point

Get to know a Flintster: Q + A with Ken!

What’s your dream job?
My dream job is being an electrician. It is similar to what I do now, in the sense of taking risks, however, if you make a mistake your life truly is in jeopardy.

Which job would you not want to have?
Shoveling sled dog poop at Beland’s Border Lakes Wilderness Canoe Trips in Ely, Minn.

What was your first job?
Shoveling sled dog poop.

What did it teach you?
Not to ever shovel sled dog poop.

What is one thing you’d be willing to practice for an hour a day?
Guitar – I am on and off practicing, and I would love to dedicate time. I’ve relearned the chords about eight times now.

What’s the best advice you ever got?
Just jump in – sometimes I think too much.

What sound do you love?
Bike tires on gravel in early spring, birds singing in early morning, and firing up a table saw.

What scent do you love?
Dead leaves. If they made an aromatic candle of dead leaves, I would buy it. But that sounds like a fire hazard.

Get to know that woman salsa-ing her way to the fax machine

By Ericka Olin, March 30, 2012

When Crystal Taylor joined our team at WestmorelandFlint last December, most of us knew her only as the master choreographer who organized the acclaimed flash mob at the Greater Downtown Council’s 2011 sidewalk days.

But ever since she danced her way into our Duluth office, Crystal has been inspiring us Flintsters with her philanthropic PR goals, fundraising finesse, upbeat attitude and, of course, her mad dance skills.

Fundraising and philanthropyCrystal Taylor

As a project manager and public relations specialist at WestmorelandFlint, Crystal helps our clients with media coordination, public relations and strategic planning. She brings to our team a strong passion for, and background in, fundraising for nonprofits.

In talking with Crystal, I learned about her history of directing area fundraising efforts. She’s lived in the Duluth-Superior area all her life, and she told me about her leadership in a variety of community projects, including Extreme Makeover Home Edition project in Wisconsin, a variety of fundraising events for Arc Northand and, most recently, the Enger Park Restoration Project.

“I’ve always taken pride in working with the community,” said Crystal. “It’s important to me to give back in any way I can, so PR and fundraising are a perfect niche for me.”

Dancing her way through life

When I asked Crystal what her greatest passion is outside of work and fundraising, she didn’t hesitate a second.

Crystal belly dancing“Dancing—I love the chance to express myself through movement and interpretation of music,” Crystal said. “Dancing energizes my mind, challenges my body and renews my spirit. It allows me to open my mind and expand my creativity by letting new ideas flow.”

I was surprised to learn that Crystal began taking dance classes when she was just 3 years old, an age when most tots are still focused on holding a crayon or successfully steering a spoonful of mac ‘n cheese into their mouths.

A few years later, Crystal took her dancing to ice with figure skating, which was her main sport for 17 years.

“Figure skating inspired me with a love and passion for performance,” said Crystal. “As I got older, I wanted to keep competing and performing, but I needed a sport that was easier on my body.”

Her search for a less-intense form of dance led her to belly and salsa dancing. She currently performs with the Jewels Bellydancers and a salsa team at Over The Top Dance Studio. She showed me lots of pictures of her and her fellow dancemates in elaborate dance outfits.

Crystal (bottom left) and her belly dancing group.

Crystal (bottom left) and her belly dancing group.

Crystal (top left) with her salsa team.

Crystal (top left) with her salsa team.

Crystal also told me about her involvement with Cheer America, a cheerleading and dance program for children ages 4 to 16. She’s been Duluth’s head Cheer America coach for more than 13 years now.

“Coaching cheer is so much more than just teaching cheerleading; it’s about building young peoples self-esteem, teaching them to work as a team and encouraging exercise that is fun,” she said.

Crystal also uses her social media and PR skills to manage the Cheer America Facebook page.

Crystal (far left) and her cheer students.

Crystal teaches more than 100 cheer students.

Between cheerleading, belly dancing and salsa dancing, Crystal is out dancing about three to five nights per week. Her groups perform at community events, as well as at a variety of local venues, including Teatro Zuccone, Weber Hall at the University of Minnesota Duluth and The Play Ground.

In addition to performing locally, Crystal’s salsa group danced at the 2012 International Chicago Salsa Congress in Chicago, Ill., and she is excited to share that her belly dancing group will be making an appearance at the 2012 Annual Guild of Oriental Dance Show in Minneapolis, Minn.

Though Crystal keeps her dancing at work to a minimum (we’ve only caught her salsa-ing her way over to the fax machine a couple times), her energetic personality, passion for life, and love of the community are felt, admired and embraced by everyone at Flint.

Get to know a Flintster: Q + A with Crystal!

What’s your dream job?
To be a professional international performing artist.

Which job would you not want to have?
Scooping up dog poop or picking up garbage.

What was your first job?
Figure skating coach at 16 years old.

What did it teach you?
Discipline, great work ethic, the desire to help others achieve their goals and the power of teaching—having the opportunity to watch others grow from what I taught them.

What is one thing you’d be willing to practice for an hour a day?
More dance!

What’s the best advice you ever got?
Be confident in my talents and strengths and not to worry about what others think.

What sound do you love?
The crisp sound of a figure skating edge cutting into the ice, and the sound of tokens jingling on a belly dance token scarf.

What scent do you love?
Perfume from Victoria’s Secret.

The secrets of achieving work-family balance, Stauber-Style.

By Ericka Olin, February 17, 2012

Meet Jessica Stauber—PR whiz. Marketing maven. Superhero mom.

As WestmorelandFlint vice president of client services and Jessica Stauber headshotdirector of public relations, Jessica guides our Duluth office and helps our clients shine by providing strategic marketing direction. From developing communications and PR plans to media pitches and crisis communications strategies, Jessica is an integral force in Flint Group’s operations.

Outside of work, Jessica has a whole other group to manage.

Family first

A mother of four, Jessica’s greatest passion is for her family.

Both Jessica and her husband, Bill, are from families with six children. Knowing how special siblings are, the couple wanted to give their children that same gift of companionship.

Their children include Willy (12), Isabelle (10), Joe (6) and Sarah (4). The Stauber clan keeps busy with a variety of activities, including hockey, swimming and baseball. Bill also coaches both Willy’s and Joe’s hockey teams.

“Several nights a week we’re going to three different practices or games. It’s definitely busy, but it’s great,” says Jessica.

In order to juggle everyone’s schedules, the Staubers have a giant calendar in their kitchen that has all activities on it.

“It gets pretty full, but we’re disciplined about making sure we check it daily and that helps ensure everyone gets where they need to be,” says Jessica.

Photo courtesy of Lynnette’s Portrait Design: http://www.lynnettesportraitdesign.com/

Photo courtesy of Lynnette’s Portrait Design: http://www.lynnettesportraitdesign.com/

Together time

With such a busy schedule, Jessica has learned to cherish the time she has with her whole family together. “The nights where nobody has any afterschool activity or event are special,” she says.

Though it doesn’t happen very often, one of her favorite things to do with her family is go on vacation.

“Being able to get away from home (cleaning/washing clothes) and activities (no hockey to go to, no evening meetings to attend) and truly relax and see the sights, is a true gift,” says Jessica, adding that one of her favorite vacations was to the Black Hills a few years back.

The Staubers also connect through a shared passion for hockey. Three years ago, Bill built a 32’ by 56’ ice rink next to their house, giving the family backyard access to what many drive miles for.

“It’s great having it so accessible and great that the kids can skate as much as they want, without always having to run them over to the community club,” says Jessica.

But it’s not just for the kids, explains Jessica. The rink is a place where the entire family can unwind and enjoy their oh-so-precious time together.

Source: Lynnette’s Portrait Design, http://www.lynnettesportraitdesign.com/

Photo courtesy of Lynnette’s Portrait Design, http://www.lynnettesportraitdesign.com/

Me time

Amid the mayhem of work and family, Jessica stresses the importance of “me time.” For her, this means meeting with friends every morning at 5:15 to do a 30-minute workout video.

“The routine helps build a little muscle, get my blood moving and release some stress. I think it’s important for all working moms to try to find some time for themselves,” she says.

As a seasoned full-time mom and Flint employee, Jessica offers these words of wisdom: “Cherish moments, but don’t give in to society’s intense pressure to ‘cherish every moment when your children are young because they grow so fast.’” She says a recent Huffington Post blog post, Don’t Carpe Diem, captures this sentiment well.

Get to know a Flintster: Q + A with Jessica!

Which job would you not want to have?
Anything monotonous or where every day is the same.

What was your first job?
Working at the Hayward Bakery & Cheese Shop in Hayward, Wisc.

What did it teach you?
I learned how to decorate cakes. It comes in handy when making my kids’ birthday cakes.

What is one thing you’d be willing to practice for an hour a day?
Reading. I’m really good at reading so I don’t really need to practice, but I’d love to do more of it. With four children, it’s hard to find quiet time to read.

What’s the best advice you ever got?
Do well your first semester of college. (I know, random.)

What sound do you love?
Most any type of music.

What scent do you love?
Pine trees.

Intrigued by the fast and furious life of the Staubers? Read more about Jessica and her family in an article in Moms and Dads Today Magazine.

Flint balloon-bopper hones skills as volleyball coach and player

By Ericka Olin, January 20, 2012

If you follow Flint Group on Facebook, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the Minute to Win It competition at our Duluth office? Yep, that’s her. In case you missed it…

Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as a SEO/SEM strategist and project manager for Flint Interactive.

Mikaela Krenzen

Outside of the office, Mikaela puts her balloon-bopping skills to good use as a volleyball coach and competitive player.

A passion for volleyball

“Five years ago, a friend from WestmorelandFlint signed me up to coach club volleyball with her. I had never really seen myself as a coach before, but I jumped at the opportunity to stay active and meet new people,” says Mikaela. “That introduced me to a number of people in the volleyball community, which led to a three-year stint as a high school coach and the opportunity to play competitive adult volleyball in a number of different leagues.”

Mikaela, who played Division I volleyball at Iona College in New Rochelle, N.Y., says the most rewarding part of coaching is seeing the growth and improvement in the girls each season and over the years.

Mikaela's volleyball team

She says, “Watching them change and develop in certain skill areas really makes me feel like I’ve made a difference. There is no greater gratification than having one of my players turn to me during a game with a big smile on her face after a winning block or attack, both of us knowing that it is something we have been working hard on during practice.”

While their athletic achievement is significant, Mikaela also enjoys watching the girls interact with, and make new, friends. She makes an effort to organize off-court activities so her players can get to know each other without the added stress of competition.

“It’s very important to bring fun and enjoyment into the season, because that is what creates the moments that many of them will remember forever,” Mikaela says.

Mikaela's volleyball team: It's all about the fun factor

Off the court

Between coaching club volleyball from November to June and high school volleyball from August to November (not to mention the constant balloon bopping), Mikaela only has about a month and a half of downtime. So what does she do then?

“When I’m not coaching or playing volleyball, I enjoy a quiet night at home watching BRAVO TV on the couch. Sad, but true,” she says.

Mikaela admits her life gets pretty crazy, but she says the busyness actually works in her favor.

“I have to be very organized so that I know where I need to be each night of the week. That also keeps me very organized at work, which helps me more effectively manage projects and timelines.”

Maintaining high spirits

Whether she’s at work or on the court, one of Mikaela’s goals is to keep people happy.

“With volleyball, it’s making sure players and parents are getting the most out of their time and money by running valuable, educational practices,” she explains. “At work, it’s managing client expectations and relationships and ensuring our team delivers the best possible end product.”

As project manager for Flint Group, Mikaela is responsible for managing timelines and budgets and assigning duties to team members. In her role as SEO/SEM strategist, she manages paid search campaigns and creates strategy for search engine optimization—all while perfecting her balloon-bobbing techniques.

How does she do it? We’re still baffled.

Get to know a Flintster: Q + A with Mikaela!

What’s your dream job?
Wedding planner or owner of a clothing boutique.

Which job would you not want to have?
Hospice care—I am much too emotional for that.

What was your first job?
Receptionist at a hair salon.

What did it teach you?
Unfortunately, it taught me how to gossip—you wouldn’t believe how fast word travels in those places.

What is one thing you’d be willing to practice for an hour a day?
Sewing.

What’s the best advice you ever got?
To take the leap and move to New York. I was definitely homesick and there were times I wanted to leave, but looking back, I wouldn’t trade that experience. I met some amazing people, and it taught me how to stand on my own and be more independent.

What sound do you love?
Sneakers on the gym floor.

What scent do you love?
Cilantro.