In yesterday’s post about the proper care and feeding of your creative team, I linked to a TED talk from Simon Sinek, who is the author of Start with Why. I stumbled across the video in my Twitter feed, and thought it was relevant to what I was writing. It’s a fantastic presentation. If you haven’t seen it yet, it’s a great way to spend fifteen minutes of downtime.
Understanding why you do what you do is essential food for great ideas. I thought I’d share it once again, just in case you missed it the link in the last post. Watch the video, and share whatever thoughts you have in the comments.
