Talk about an incredible evening! We had the privilege of working with maurices to launch Rescues & Runways, a national campaign to help animal shelters and the homeless pets they serve. The campaign kicked off on August 26 with a fashion show at Miller Hill Mall in Duluth, featuring local models walking the runway in maurices’ fall fashions with dogs that were looking for a home.

Check out the video on Fox 21 News » 

Our partner, Media Productions of Fargo, helped design the stage, set up the runway and lights, and produced the event. Media cameras were there in droves, capturing this unique show that paired homeless pets with fashion. The crowd loved the idea, too, and packed the mall to catch a glimpse.

While I helped coordinate the media, I have to admit it was an easy sell. Not only was the idea behind the event unique and engaging, but also the models included at least one on-air talent from each TV station.

Was the event successful? Absolutely! Nearly 50 cats and dogs who were being cared for by Animal Allies found new homes by the end of the night. Similar shows will be held at all 733 maurices stores across the country throughout the month of September—we hope with similar results! While this evening is over, how can you get involved?

• All this month, people can drop off donations of pet supplies at any maurices store and receive a thank you coupon for 20 percent off an item.

• You can purchase a Friends for Life Charm for $5 at any maurices store from mid-September through October 31, and 100% of the net proceeds will benefit the ASPCA (American Society for Prevention of Cruelty to Animals) and its national shelter outreach program.

• If you’re able, consider pet adoption! View the list of animals available at Animal Allies.

• Volunteer at the shelter. From walking dogs to greeting and guiding adopters, there are lots of ways to get involved.

Learn more about Rescues & Runways and see great pictures and video from the show by visiting the website, programmed by another partner of ours, Flint Interactive.

Thanks, maurices, for this awesome campaign and all you’re doing to help homeless pets and animal shelters!